CPA PPD ultimate tutorial

Introduction
What is PPD?
What is CPA?
Finding and choosing a niche
Promoting your niche
Convicement
Ranking
What network should I choose?
Tutorials
Help Desk
Credits

Welcome to my Ultimate CPA and PPD tutorial thread. In this thread we will be covering a lot of subjects regarding CPA (Cost-Per-Action) and PPD (Pay-Per-Download). This thread will hopefully be an informative resource to you, and motivate you to get started making money using this kind of scheme. If you have any questions regarding anything listed in here, or need additional help, then head over to my Help Desk in the CPA / PPD section.

Pay-Per-Download is an online advertising pricing model where the advertiser pays the PPD network for advertising their offer, then the PPD publishers from the network, upload their files and when people download them, the publisher will make money, along with the PPD network administrators, while the advertiser will get the offer completion in return.

PPD acts like a middleman to CPA as they usually gets their offers from there, and the PPD administrators do also cut a bit of the money every time a file is downloaded.

Unlike CPA which has a gateaway for completion, PPD networks tend to use a download page only. However, its more and more available to the PPD network users to use different lockers as a custom feature.

Cost-Per-Action is an online advertising pricing model where the advertiser pays for a specified action, e.g. a form submission, completing a survey, joining their e-mail newsletter, buying a product, signing up for a website and so on.
Then the publisher, will upload his files (just like Pay-Per-Download) and the advertisers offers will be included into your download link, where the user that is downloading your file, will have to complete one of these actions.
Once an user completes an action through your link, you will be receiving the money that the advertiser paid for that specified country into your publisher account. And this is basically how CPA works.

Theres several ways to find a niche that you might want to use.
You dont have to choose a specific catagory, basically every time there is a problem, a niche would be the key.

Try and think up for some ideas, that youve had some problems with, or youve seen people have problems with.
Once youve brainstormed on this, you should have a few niches that you want to go and research in-depth (I will be covering that in the next section).

A type of niches that seems to be mostly-preferred today is the "gaming" niches, as its something most people can relate to.

Useful links for finding niches

YouTube Trends
Upcoming Games
IMDb
Google Trends
YouTube Keyword Tool
Once you have a few niches in your mind that you want to use, its time to start researching in-depth which one that is most likely to perform well for you.

We will be using the Google Keyword Tool to research further into this.

First off youd like to enter your niche idea, into the "words or expressions" textarea like this:
Spoiler (Click to Hide)

Once youve clicked search, the tool will automatically calculate the global monthly searches, and local monthly searches, like this.
Spoiler (Click to Hide)

These will be very useful statistics for you, as it will be way harder to perform well on a niche, with a higher amount rather than a low amount, due to competition.

Then what you want to research is, looking around on different video sites like these:
YouTube
DailyMotion
MetaCafe
Vimeo

And also be Googling your keyword to look out for how many people who seem to be using your selected niche.
As said, the less competition -> better conversion for you.

If youre just starting out
I really recommend you taking a niche with around 3,000 - 10,000 global monthly searches, it wont profit well in the start as your new obviously, but once you
get to learn, the basics of it and get into the rhythm of working with niches, websites and SEO it will be easier for you, to take it further and choose niche keywords
that have more competition.

Once youve found a niche that youve researched, that seems like one that would work out. Proceed with it, and keep trying out different ones, to see what performs well for y0u

Promoting your niche, can be hard if you dont know where to start, or if youre new with CPA and/or PPD.
In this section I will be covering how you can promote your niche, and gets tons of exposure to it with ease. This is personally the methods I use myself.

YouTube
YouTube is possibly the best way of your promoting your niche, and I will give you a few reasons why

100 hours of video are uploaded to YouTube every minute
Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year
Over 6 billion hours of video are watched each month on YouTube�thats almost an hour for every person on Earth, and 50% more than in 2012

YouTube has grown rapidly the 6 years theyve been around for. And these facts proove it.

What you will be doing is that you will be creating or getting 10 YouTube Accounts. 5 of the accounts should be used for uploading, and the other 5 for advertising in comments.
Then you will be using the niche that you decided earlier, and create a small video where you talk about your niche and show it.

You then research some keywords using Google Keyword Tool and get some additional keyword suggestions from YouTube Keyword Tool

What you will be doing is uploading the same video 5 times, however each time you should be using a different title, different description and different keywords. This way you will get maximum exposure for 5 different keywords, instead of adding them as additional tags, that have less impact.

Now you will be using 1 YouTube account, to go around on videos on YouTube and comment on related videos, saying that they could be cured for e.g acne, by going to this video and watching instructions -> your link.

You can then use your other accounts to go and upvote your comments, for even more exposure as your comments wont get drowned in other peoples comments. This will also make you look more trustworthy.

Comments and upvotes, will skyrocket your clicks and leads if your video is trustworthy, it can only go one way UP

Facebook

Facebook is another brilliant way to promote your niches through. And theres extremely good reason why

1 in a 7 people on the Earth do have a Facebook account
The daily active member count is 665 million users.
Total numbers of Facebook Pages is 50 million.

Twitter
Twitter is another amazing site to use for your CPA and PPD purposes, and it has the amazingly smart feature called hashtags. Hashtags are basically small tags, that are started with a "#" symbol.
What this does is that, when you search for something, all the tweets that has the keyword your searching for with the text before, will be shown. You can use this to find problems, that people have
and reply to them that you have the key for their problem through your niche.

Many people dont know this, and its definately being missed out on.

Another amazing feature that Twitter do contain is the "re-tweet" function. It works kind of like Facebook. Cause once 1 re-tweets it, it will be posted to their profile, and then the profiles followers will see it, and if they find it interesting they will re-tweet it further, and this way it is also easy to go viral with a trustworthy niche through Twitter.

When youre dealing with CPA and PPD, making people convinced completing the short offer or action, is the hardest part. Therefore you really need to convince them, so they will think about it this way: "Ill be getting a working solution to my problem, once I am finished with this. I believe the contents of the video and/or site."

There are loads of ways, to do this. And this might even make you able to think up some convincing methods yourself.

Posting proper proof

Its important to post proper proof, that youre actually going to give them the solution once theyve completed the short offer or action. For example if youre dealing with fake files, and that youre niche is e.g. "Free Counter-Strike: Source" then you could invest into buying a Steam Key for Counter-Strike: Source, and show you reedeming that key, and make it look like the key was generated from your fake download. This way youll be reedem-ing legitemately, and people will be more convinced which means more profit for you overall. And if youre working with a legitimate niche, it should be no problem at all, as its legit.

Speak, speak and speak!

guaranteed

Quality over Quantity

When youre working with CPA and PPD. Its important to keep the quality standard high, and the quantity lower. Cause the higher quality your videos are, and the more well-made they are, users will be more convinced. So make sure to never hurry a niche, do it in-depth and work hard on it. Be professional in the niches you do, and it will be returned in your favor.

Design

If youre running your niche on a website, create a design of quality, that looks modern, sleek and professional. This will make users who are possible downloaders of yours, more convinced as they will get a more "professional experience" together with your niche. Which will make the user more likely to go and download your niche.

Work hard!

Its not hard to see if I niche has been created in 10 minutes or if there actually have been put some serious work into it. The harder you work on your niche, making it more convincing the more likely are you to reach your goals with CPA and PPD.

Search Engine Ranking
Its hard nowadays to rank on Search Engines as the Search Engine algorithms is constantly being updated, to prevent Blackhat SEO as much as possible, that will harm the Search Engines.
In this section I will be covering things that will help you get better placement on the Search Engines.

Things that will help you rank on your keywords
Social Bookmarks
High PR Backlinks
Backlinks
Quality Articles and SEO Content
Properly Programmed Website (HTML, CSS validation)
Using a Top-Level-Domain (TLD) e.g. .com, .net, .org
Aging of the domain youre ranking your keywords on.
A Sitemap that links to navigation pages, used to browse around your site.
Pinging your site, to get indexed quicker
Image Attributes with your keywords and description
Proper meta tags and website title
Good keyword density

For getting such services I highly recommend using Fiverr Services as they provide everything, that you will need.
Just make sure, that you order from reputated gigs, so you dont end up getting fooled.

When youre starting out with CPA and/or PPD, its important to choose a good network, to maximize your profits. Users tend to go with networks, that require no applications, as that is easy and quick, though I really recommend that you go into a more professional network that requires an application from the start, as itll be harder to switch later on, having to learn a new system from the bottom. In this section I will be covering a few networks for both CPA and PPD, with their pros and cons, from my personal experience -- and what users of their network think of them. Read on and get to choose the perfect network for you.